5 Tips to Grow Your Local Business
Updated on: March 20, 2025
Introduction
In this post we're going to go over five tips that will help you grow your local business. These five tips can help grow your local business by making it easier for people to find you, building credibility with potential customers, and helping convert leads into customers.
Take Control of Your Google Business Profile
Your Google Business Profile helps you reach new and existing customers through Google Search and Google Maps.
Think about it. When you're looking for a local business what do you? If you're like most people you open your phone, go to Google, and search something like diner near me. A properly managed Google Business Profile will help you dominate those near me searches.
With that said, if you haven't claimed your Google Business Profile, you need to stop what you're doing and go to Google Maps and search your business name. If you have a Google Business Profile there should be a section that looks like this:
If your business shows up that's great! Now you just need to claim your profile. To do this click on the link that says Claim this business.
If your business is not listed on Google Maps then you will need to create a new business profile. Do this by going to the Google Business Profile page and clicking Get started. This will start an onboarding process for your new business profile. Make sure you take your time filling this out and answer the questions as accurately as you can. The more detailed your profile is the more value you will provide your customers, and the more likely Google is to rank your profile highly in search results.
Manage Local Listings
While your Google Business Profile is your most important local listing, it's not the only one and the others are important as well. This will take some time but be sure to check other listing websites and make sure you have profiles claimed there as well. And while your adding (editing) your profiles be sure that the information you have on those websites is consistent with the information you have on your Google Business Profile.
Some local listing websites you should have profiles on include:
Stay Active on Social Media
Maintaining an active social media presence helps keeps past customers engaged in what your business is doing and shows potential future customers that you're still active and taking on new jobs.
Social media also gives you the chance to run local ads that target potential customers in your area.
Get a Website That Works For You
Having a website is important. It increases credibility, makes it easier for potential customers to learn more about your business and the services you offer, and helps your business show up higher in Google search results.
But simply having a website isn't enough. There are a number of things to consider when building a website.
Is your website optimized for SEO?
Meaning is your website built in a way that provides valuable information to not only human visitors, but also to Google and other search engines?
Google wants it's users to be able to find what they're looking for as quickly as possible. To allow this to happen they carefully audit the pages that show up in search results and they place the pages they see as the most valuable towards the top of the results.
Is your website optimized to convert visitors into customers?
In the same way that Google wants it's users to find what they're looking for as quickly as possible, people coming to your website don't want to waste time trying to decide if you're a company worth doing business with. They want to come to your website gather information quickly, and make a decision. This is why it's not enough to simply have a website, but it's crucial to have a website that effectively communicates your story to potential customers when they visit your site.
Encourages Customers to Leave Reviews
This is something that most people hate. It can feel so awkward to ask someone to leave you a review. We get it. But having a lot of high quality reviews can be a determining factor in whether someone wants to hire you for a job or go with someone else.
To help make this process a little easier, it helps to develop a system that you follow. Maybe you have a url at the bottom of the invoice you send after the job is complete, or maybe you leave a business card with a url that customers can visit to leave a review. There's many ways to go about it, but it's important for positive reviews to keep coming in.
Conclusion
We hope this post was able to provide you with some value, and a few steps you can take to help grow your local business. If you have any questions, or anything in this post was unclear please let us know! We would love to help steer you in the right direction!